Usha International Partners with Reliance, Unveils Kitchen Appliances

Usha International, a prominent brand in the consumer durables segment in India, has unveiled a selection of five innovative kitchen appliances as part of its latest premium iChef range. The launch took place at Reliance Digital in JVPD Scheme, Juhu, Mumbai. This new product range is meticulously designed to provide state-of-the-art cooking technology and timeless aesthetics, catering to the contemporary consumer who constantly seeks innovative solutions to elevate and enrich their culinary experiences. These newly introduced appliances will be exclusively accessible at select Reliance Digital retail outlets across India, with a presence in major cities including Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata, Mangalore, Chandigarh, Kanpur, Lucknow, and Vizag.

Unveils Kitchen Appliances

Each of these kitchen appliances is a culinary powerhouse, empowering consumers to create indulgent, delectable, and nutritious meals effortlessly.

Sachin Anand, Senior VP- Retail and Company Shop at Usha said, "This move reiterates Usha's commitment to premiumisation and offers consumers the best-in-class technology that empowers them to make informed and healthy choices. Given their extensive reach and robust nationwide presence, Reliance Digital was the most obvious choice to collaborate with, and we are delighted to have them as our exclusive retail partner."

Reliance Digital spokesperson said, “We at Reliance Digital constantly endeavour to bring the best and the latest in technology for our customers across India. Withthe exclusive launch of the Usha iChef range, customers can now walk into our stores and experience kitchen solutions that are designed to not only deliver delicious meals but also uphold their commitment to a healthier lifestyle.”